Adding inline links is a great way to help your visitors navigate through the vast array of information that is available to them not only on your site, but other sites as well. My ideas on the use of FONT may be seen here. This particular link is an example of a relative link - the linked page is in the same directory and folder as the page you are now looking at.
Another way to add content to your website is through the use of graphics. We are a visual society. Graphics catch the attentention of the person visting your page. If I were designing a site about Ukrainian Pysansky Eggs - would it be more appealing if I added an image such as this one or would a paragraph describing the end result of the technique be enough?
For even more appeal to your visitor you can make a graphic a link. For example - I could code a link into the egg graphic that would take you to a page that would give you the step-by-step technique for creating these beautiful works of art.